Whether you’re redesigning your online store or thinking about building one for the very first time, there is a range of best design practices to ensure that what users experience on the site is perfect every time. For the best ecommerce solutions in Melbourne, you must know that your design and development team can understand all of these issues and have solutions to resolve them.
One of the most concerning issues with any bad online store is the sheer amount of information that is provided to customers. Not about products, but about pointless stuff like brand knowledge and inspiration. This stuff is nice to have in the background, but the suggestion is far more compelling than out-and-out yelling. Don’t force people to fall in love with your brand, let it happen naturally and when they least expect it by limiting the information overload.
The worst thing that poor ecommerce solutions always run into is a lack of the end user. Regardless of your business, industry or product range, if you don’t design your website and promote your products to the end user, you’ll never succeed. Whether it’s the branding imagery listed above, overall design elements or the general tone of the site, you need to tailor all of this to your consumer base for maximum success.
Tell a Story
Brand narratives are crucial (the previous two points both touch on that). The best ecommerce websites give their customers a brand narrative to latch onto, with a story about the brand present in everything, from products to promotional imagery, content and design, all working together to sell a single idea. If you don’t do this, your customers may become confused or worse not even engage with your site.
Clarity of Design
When you think of how to break down your product range, it can be easy (if you only have two products) or it can be quite challenging (think of fashion brands with thousands of pieces); how do you categorise all these pieces? Basically, you need to think about your users. Regardless of who they are, a clear and well-defined design that highlights your products in exactly the right way is the only way to go about your ecommerce solution.
All retail is built on the support; this is why brick and mortar is still a thing. But online retailing is catching up, with immediate communication between consumers and staff an easy process to implement. Regardless of how you do it, the staff needs to be a constant presence and able to assist at a moment’s notice.
Finally, you want to understand how much money you have at your disposal. Don’t pursue a gigantic design with lots of innovative elements if you have nothing to fund it with. Plenty of good ecommerce websites are designed extremely cost-effectively, so don’t be too concerned. You can still implement the previous five points on a website that costs $100 to make as opposed to a $1000 or $10,000 westie.
Ecommerce Solutions for Your Business
Finding the right designer and development team to deliver your ecommerce solutions in Melbourne is critical to ensuring that you get exactly what you want. Talk to them about your vision, customers and budget and they should be able to get the job done.