5 Simple Steps to Analyze Your Competitors’ Websites

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Serpbook
Serpbook

As a business person, you cannot afford to overlook the fact that we live in a competitive world. Some other business is crafting a strategy to gain an edge and command respect in the industry right now. What can you do to find these details and use them to your advantage? Well, it starts with analyzing the competitor’s website. You can be effective in the process by following steps.
1.Determine and Describe Your Top Competitors
Learn to pick your battles in business. This means that not every person is worth your time and effort in the website analysis. Select the top competitors by focusing on the entities that you have come across in the past and whose capabilities match your business. Also, choose the firm based on the market segmentation. If you are new in a venture, find companies who seem to be achieving similar goals and objectives and who are reviewed positively by clients. At the same time, be sure to find out if the companies are small, medium, large, local, regional or international. Tips provided by credible firms such as serpbook can help you in the analysis process.
2.Find Out the Key Phrases, Traffic Details, and the Search Engine Rank
Determining how your competitors are ranking is one of the most important parts of website analysis. If they appear first on the search engines, there is a chance that they are using a range of strategies to stay on top. Get the information, come up with a list and rank them, from the business that appears first to the last one.
Further, analyze the traffic details of the competitor’s website. This is achieved by finding out whether they are getting more visitors in their site than your business. You also want to find out the visitor’s behavior. Are they engaged or do they just visit the site? When do they visit the site? Is the high traffic related to a promotional campaign or is it consistent at any time of the day? Can you get the details about the age, income status, and social class of the visitors? How is the site engaging with the visitors? Do they answer the queries in time and which methods do they use for communication? As you answer these questions, you will find out the measures to take in attracting traffic to your site.
You may also want to find out more by searching on the key phrases that they are using on the website. It is these phrases that the clients will use when making their searches. Every competitive company will use them to get a high ranking. Tools provided by reputable companies will help you to do a quick search. Otherwise, you can simply go through the content and find out if there are common themes.
3.Get the Details on the Link Popularity
Search engine optimization necessitates that a business finds links from others to get high rankings. Find out if the competitor has many links and the entities that have linked the website. If a blogger has provided the link, get their details. Find out what they promote and if they are ready to provide the same services to other businesses. If you realize that a media station is involved, try to find out the reputational elements and the possible reason for the affiliations. It will help you to make a decision on the websites to get links from as you optimize your site.
Notably, there are various tools that can help you to analyze the link popularity. Whereas they are provided by different companies, they all measure the chances of ranking and use a 1-100 scale. Experts in the field can help you to find and use the tools.
4.Analyze The Social Media And Technology In Use
Your competitors are likely to be using the social media to get high ranking on the search engines. Find out where their articles are being shared and the individuals or companies sharing the information. Be sure to get the details of the bigger picture, so that you can decide what you will include in your content and the people to collaborate with in the process.
More so, you should find out the technology being used by the competitor. If a company is using updated technology, there is a chance that they are progressive and will use varied techniques to stay on top. Find out the platforms used to design the website and if the site is mobile friendly.
5.Evaluate Find the Way Forward
Once you have obtained all the necessary information from your competitor’s website, it is time to make evaluations and make critical decisions. The idea here is to go beyond what your competitor is doing. Which keywords are they yet to identify and use? Are there technologies that will give you a competitive edge? How can engage your site visitors better? Which links do you consider? You must find out if you have the resources needed to make changes.
Ultimately, making a competitor’s website analysis will help you to market your products in a cost-effective manner. Consult the experts if you fall short of the tools and skills to achieve the desired outcomes.

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